5
active product bets
Products
Internal products shaped like real operating systems, not startup mockups
Maze Dev is building a product line across support, mobility, commerce, utilities, and sector workflows. Each product is informed by implementation reality, not abstract product theory.
Some products are commercial offerings and others are positioned for adoption, rollout, or partnership. All of them come from Maze Dev's own product direction and operational learning.
4
operating domains
In-house
product ownership
LISTEN. AUTOMATE. SCALE.
Khuma
Personalized AI support for operations that need context and speed.
Khuma transforms WhatsApp conversations into faster, more consistent and scalable support for teams that can't lose history or intent.
ChannelWhatsApp
Use caseSupport + sales
Khuma
ChannelWhatsApp
Use caseSupport + sales
Built in-house
Every product on this page is authored and evolved by Maze Dev, not white-labeled from another vendor.
Commercially usable
Some products are sold directly, while others are available for pilots, rollout partnerships, or sector-specific adoption.
Operational by design
Each platform is shaped around real environments, from support and commerce to mobility, infrastructure, and utility workflows.
Product Line
LISTEN. AUTOMATE. SCALE.
Khuma
Personalized AI support for operations that need context and speed.
Khuma is a personalized AI assistant for WhatsApp-based support, built to help businesses respond faster, keep context, and scale service quality.
Best suited for
Medium and large businesses, POS environments, customer-facing teams
Business impact
Reduces pressure on support teams, improves service consistency, and gives businesses a more scalable customer conversation layer.
Conversation memory across customer touchpoints
Structured escalation for edge cases
Ready for service, sales, and support blends
- Personalized WhatsApp conversations
- Support automation with business context
- Designed for high-volume response environments
Khuma
AI Customer Support
Channel
Use case
Support + sales
Core value
Khuma transforms WhatsApp conversations into faster, more consistent and scalable support for teams that can't lose history or intent.
Adoption fit
Operational note
Personalized WhatsApp conversations
Support automation with business context
Designed for high-volume response environments
ALERT. PROTECT. DRIVE.
SafeDrive
Real-time alerts and road context for drivers on the move.
SafeDrive delivers real-time road condition awareness, route context, and event reporting to help drivers move with better information.
Best suited for
Drivers, urban mobility teams, transport-aware communities
Business impact
Creates a stronger safety layer for road users and improves situational awareness in environments where real-time updates matter.
Signal-first design for fast road decisions
Built around incidents, alerts, and route context
Useful for both individuals and fleet-minded environments
- Road alerts in real time
- Route and event visibility
- Built for mobile-first user behavior
SafeDrive
Mobility Intelligence
Focus
Road awareness
Format
Mobile app
Core value
SafeDrive delivers real-time road context to help drivers make better decisions and drive more safely.
Adoption fit
Operational note
Road alerts in real time
Route and event visibility
Built for mobile-first user behavior
SHOWCASE. SELL. GROW.
XAWALLA
Digital commerce designed for apparel brands and clothing operations.
XAWALLA is a sales platform for the fashion and apparel space, helping brands present inventory, drive orders, and manage digital selling more clearly.
Best suited for
Clothing sellers, fashion retail brands, digital commerce teams
Business impact
Helps apparel businesses move from informal selling patterns to a cleaner and more scalable digital commerce setup.
Visual merchandising for apparel-first catalogs
Clearer product browsing and order handling
Built for brands that need stronger digital presentation
- Catalog-led selling experience
- Designed for apparel operations
- Supports a more structured order flow
XAWALLA
Fashion Commerce
Model
Commerce
Sector
Fashion
Core value
XAWALLA helps fashion businesses organize catalog, orders, and digital presentation with a clearer commerce experience.
Adoption fit
Operational note
Catalog-led selling experience
Designed for apparel operations
Supports a more structured order flow
CONTROL. DISTRIBUTE. MONITOR.
Maze Water
Operational management for water distribution companies.
Maze Water is a management platform for water distribution environments, designed for operators that need stronger control over service processes and field coordination.
Best suited for
Water distribution companies, utility operations, public infrastructure teams
Business impact
Supports clearer service administration, stronger operational tracking, and a more practical digital foundation for utility environments.
Designed for operational supervision and field movement
Useful for institutional workflows and service routing
Better visibility over delivery and coordination layers
- Built for water distribution realities
- Supports operational oversight
- Designed for institutional use cases
Maze Water
Utility Operations
Sector
Utilities
Fit
Operators
Core value
Maze Water was designed for utility environments that need stronger operational visibility and a more practical digital foundation.
Adoption fit
Operational note
Built for water distribution realities
Supports operational oversight
Designed for institutional use cases
REFRESH. ANNOUNCE. SELL.
MazeTech
E-commerce for refurbished electronic devices.
MazeTech is an e-commerce platform for refurbished electronics, positioned to make quality devices more accessible through a trustworthy digital storefront.
Best suited for
Consumers, tech resellers, electronics-focused commerce operations
Business impact
Creates a structured sales channel for reconditioned technology and gives buyers a cleaner path to discover and purchase devices.
Storefront logic designed for trust and specification clarity
Structured catalog for refurbished stock
Built to support resale and conversion discipline
- Refurbished device catalog
- Commerce flow for electronics
- Supports resale and product discovery
MazeTech
Refurbished Electronics Commerce
Offer
Devices
Channel
E-commerce
Core value
MazeTech opens a more reliable sales channel for reconditioned technology, with a focus on discovery, offer, and conversion.
Adoption fit
Operational note
Refurbished device catalog
Commerce flow for electronics
Supports resale and product discovery
Product Focus
A product line mapped to distinct operating environments
Maze Dev's internal products do not all solve the same problem. Together, they show breadth across customer engagement, mobility, commerce, utilities, and operational software.
Customer engagement
Context-aware support and sales workflows.
Khuma
Mobility and safety
Road awareness and live alerting for movement-heavy environments.
SafeDrive
Retail commerce
Catalog-first selling for apparel and fashion operations.
XAWALLA
Utility management
Operational visibility for service distribution and field coordination.
Maze Water
Tech resale
Trusted storefront logic for refurbished electronics.
MazeTech
Adoption Paths
Different ways to engage with the Maze product line
Not every product conversation starts the same way. Some teams come ready for demo and rollout, while others need help evaluating fit and sequencing.
Direct product adoption
For teams that already know the problem they need to solve and want a clear route to onboarding, setup, and commercial use.
Partnership and rollout
For organizations exploring distribution, sector pilots, implementation collaboration, or co-positioning with Maze Dev.
Operational fit discovery
For companies that need help deciding which product best matches their workflows, customer model, and rollout capacity.
Adopt a Maze product
Interested in one of Maze Dev's internal products?
We can walk you through the best-fit solution, discuss rollout context, and help you evaluate which product matches your operation.